Alternative Ways to Use ID Card Printing for Marketing Purposes

  

A high number of industries and fields utilize plastic card-printing technology for an equally high number of purposes. Government buildings and corporations print on plastic ID badges for access control and visitor management, schools use them as identity cards for their staff and student body, and financial institutions use them for credit cards.

However, this blog post will cover other, more out-of-the-box ways that a standard ID card printer can be used for marketing purposes and to promote your product.

Wide varieties of theme-specific information can be incorporated onto a wallet-sized card. For example, if you run a construction company or any business that involves calculating measurement conversions, such as carpet sales, you can sell cards with unit conversion information printed on them. These can come in handy for customers who buy your products and need to quickly convert units when placing rugs in their homes or workplace. Other industries that can benefit from unit-conversion cards are bakeries, which often require quick conversions for recipes.

Public safety institutions, such as police and fire fighting stations, hospitals and schools can print cards displaying emergency information numbers and addresses on the front on back using dual-sided printers.

And who says that business cards need to be limited to being printed on paper cards? Plastic ID cards can contain all the information that a traditional paper business card displays, but are more durable. This can as well include restaurants with hours of operation, web site address to view a menu, and phone number for delivery.

Coupons as well can be printed on plastic cards versus the standard paper, which can be torn. Further, such cards can be programmed to be used repeatedly.

Thinking outside of the box when it comes to alternative printer uses can help you advance your marketing strategy, and the technology already exists!

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