A high number of industries and fields utilize plastic card-printing
technology for an equally high number of purposes. Government buildings and
corporations print on plastic ID badges for access control and visitor management, schools use them as
identity cards for their staff and student body, and financial institutions use
them for credit cards.
However, this blog post will cover other, more out-of-the-box
ways that a standard ID card printer can be used for marketing purposes and to
promote your product.
Wide varieties of theme-specific information can be
incorporated onto a wallet-sized card. For example, if you run a construction
company or any business that involves calculating measurement conversions, such
as carpet sales, you can sell cards with unit conversion information printed on
them. These can come in handy for customers who buy your products and need to
quickly convert units when placing rugs in their homes or workplace. Other
industries that can benefit from unit-conversion cards are bakeries, which
often require quick conversions for recipes.
Public safety institutions, such as police and fire fighting
stations, hospitals and schools can print cards displaying emergency
information numbers and addresses on the front on back using dual-sided
And who says that business cards need to be limited to being
printed on paper cards? Plastic ID cards can contain all the information that a
traditional paper business card displays, but are more durable. This can as
well include restaurants with hours of operation, web site address to view a
menu, and phone number for delivery.
Coupons as well can be printed on plastic cards versus the standard
paper, which can be torn. Further, such cards can be programmed to be used
Thinking outside of the box when it comes to alternative printer uses can help you advance your marketing strategy, and the technology already exists!