Membership cards are great to identify people who are entitled to special privileges and build solid relationships with your customers.
You can issue visual IDs to identify your members at a glance and/or encode cards with the cardholder’s data. Add a barcode to scan each card and grant access to members or opt for magnetic cards if you have an access system in place. When crowd control is an issue, smart cards help you streamline access and reduce wait lines.
Membership cards also allow you to capture valuable customer data for marketing purposes. You can then create targeted campaigns and promotions for segmented groups of customers. Not only will your clients feel special but you will also increase the sense of community among your members.
For advanced features, choose smart cards. With contact and contactless smart cards, the data is securely encoded into an embedded chip. To store data and to be read, a contact smart card must be inserted into a reader, when contactless smart cards only need to be waved within range of a reader.